Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small? This book explains how to do just that.Ĭompany of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. At the end, there was too much focus on trivial and uninteresting things like how founders are eccentric – may be he wants to show the audience that how cool he is.Company of One: Why Staying Small Is the Next Big Thing for Business And goes on to sell his product, his current investment to the readers – not sure how many realised this.

Says the real selling is when customers are not even aware that the selling is happening. The author emphasizes the importance of salesmen.

I have come across this measure of monopoly for the first time.

Discusses mostly about monopoly – and a definition for it. The book gives a completely new perspective on how businesses should be run or rather on what basis one should even start a company. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create.

Zero to one filetype pdf